Festivals, concerts, exhibitions, university events, Ramadan nights and national occasions. I delivered them for Jawwal from the first budget line to the final reel.
Turned marketing goals into event concepts across every format: festivals, concerts, exhibitions, university activations, Ramadan programmes and national occasions. Each format had its own audience, so each got its own brief.
Built and requested every event budget myself. Finance and procurement then audited the spending during execution.
Briefed and coordinated every supplier: stages, sound and lighting, giant screens, printing, hospitality and entertainment acts.
Coordinated with municipalities, universities, institutions and security authorities, working through the company's administrative and legal affairs teams.
Led a team of three, supported by volunteers from the Ana Jawwal program, and ran every event on the ground from setup to close.
Briefed photo and video crews shot by shot, down to how the final reel should feel. After each event I delivered a full report to management and the raw material to the social media team.
Through the war, I led Jawwal's events and activities in Gaza. With my team, we delivered some of the largest events for children and families held during the war, many of them in displacement camps: clowns and puppet shows, simple circus acts, competitions for children and adults, prizes and sweets.
The moment I remember most is when the clowns walked in and the parents began to smile, often before their children did.
